Bible Sales Surging to Record Highs.
Bible sales in the U.S. have seen a significant increase, with 2025 on track to surpass record-breaking sales levels set in 2024.
Bible sales in the U.S. have seen a significant increase, with 2025 on track to surpass record-breaking sales levels set in 2024.
Bible sales in the U.S. have climbed sharply in recent years, with 2024 reaching its highest levels in two decades and 2025 on pace to surpass that record. Circana, the company that tracks book sales, reports that more than 18 million Bibles have been sold so far this year, including 2.4 million in September alone.
Brenna Connor, an industry analyst at Circana BookScan, described the rise as “unprecedented,” noting that sales have increased steadily since 2021. Top sellers include the English Standard Bible, the Adventure Bible for children, and the She Reads Truth Bible.
Retailers say part of the surge is coming from younger buyers and new Christians. Kelli Malm, who runs the Christian Connection bookstore in Sycamore, Illinois, says many customers prefer user-friendly versions like the New Living Translation, which pairs with a study app. She also noticed a sales uptick after the assassination of Turning Point USA (TPUSA) founder Charlie Kirk, with some customers saying his passing encouraged them to return to church.
Church leaders nationwide reported a rise in youth attendance following Kirk’s death. Matt Zerrusen, co-founder of Newman Ministry, said, “Some schools are reporting increases of 15 percent.”
This renewed interest comes as…
I love that this is happening. It warms my heart.